VR & AR News Roundup (July 3rd – July 7th)

July 9, 2017

Hello and welcome back to the latest edition of this week’s news summary! Here we take a look back at some of the biggest stories from the past week in an easily digestible format. Last week saw a joint project between Nokia and Xiaomi, VR girlfriends, and more.

Nokia and Xiaomi announce partnership

Nokia Xiaomi

The two companies announced their long-term partnership which will allow them to develop new products and collaborate on different projects, including AR and VR, as well as license patents from each other.

Source: Road to VR

Japanese startup Vasqo allows you to smell in VR

Vasqo VR

The Vasqo VR device clips to the bottom of the Oculus Rift, HTC Vive, and PSVR and allows the user to simulate smells as they play. The Tokyo-based team are looking towards using the product for advertisers and for different campaigns such as marketing for films and games.

Source: UploadVR

Professional camera company RED announce world’s first holographic smartphone

Holographic Smartphone

The device is set to be shipped in 2018, but exactly how its VR holographic screen will work is still unclear. According to its press release, you can “enjoy multi-dimensional content” – essentially rendering the need for a VR headset obsolete.

Source: VRFocus

Onitsuka Tiger and Japanese brand Anrealage announce augmented reality sneakers

Onitsuka Tiger Sneakers

The sneakers can be scanned using the dedicated smartphone app, which brings the logo to life with animations and music by Japanese band Sakanaction.

Source: Sneaker News

Virtual girlfriends pop up at the Tokyo VR Show

Virtual Girlfriend

Japanese company FutureLeap showed off their virtual girlfriend experience, which had attendees don an Oculus Rift and be flirted with by a cute girl who – despite feeling like they were right in front of her – in reality was several feet away.

Source: VR Scout

Google release new 3D modeling app for VR, ‘Blocks’

Google Blocks

The new app for the HTC Vive and Oculus Rift allows users to build and export objects in 3D, with Minecraft-esque graphics (albeit a lot prettier). It sells itself as an easy and quick way to generate original content and models in VR.

Source: TechCrunch

3D display that combats eye strain in VR developed by Illinois university

New Display

The optimal mapping 3D display was developed in order to eliminate the eye strain, motion sickness, and fatigue that comes from spending an extended amount of time using VR. The display uses multiple panels and subpanels that aim to correct depth perception.

Source: New Electronics

VR being used to treat drug addiction in China

Chinese VR Therapy

A drug rehabilitation center in the Zhejiang area of China is using VR as part of its program to help drug addicts kick the habit. The software used is said to help reduce an addict’s drug cravings alongside the more traditional therapy.

Source: China Daily

Feel heat, cold, and even pain in VR with the ThermoReal


The gadget, from Korean-based TEGway, is a thermo-electric device that can go from 39.2 to 104 degrees Fahrenheit. It can be used for a variety of instances, such as replicating the cold of diving into water or the heat from a fire.

Source: Mashable

BBC explore how VR may change your life

BBC VR Feature

The reputable media outlet released a feature on the various ways VR can be used outside of gaming, such as treating phobias, art exhibitions, and 360 degree cinematography.

Source: BBC

Catch up on our previous news summaries here.

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